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Strategic Marketing and Digital Trends Blog.
Marketing insights and strategies for growing brands
Explore key trends and strategies for your brand
Discover marketing trends, strategies, and analysis from Werko and its team of experts. We share actionable insights on branding, digital advertising, SEO, social media, and more to help you strengthen your brand and connect with your audience.
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Ultimate Guide: How to choose a digital marketing agency by evaluating their own website
Learn how to choose a digital marketing agency with this 20-point test. Analyze their experience, methodologies, and real evidence before trusting your brand.

Arjan Shahani
Sep 2914 min read


The reality of the corporate podcast
Discover how a corporate podcast can become a powerful machine for B2B lead generation, brand authority, and high-value sales, regardless of your audience size.

Carolina Trevizo
Sep 157 min read


Google Ads vs. ChatGPT: Will Artificial Intelligence Replace SEM?
Will Artificial Intelligence replace SEM and Google Ads? Discover how purchase intent defines the future of digital advertising.

Arjan Shahani
Sep 18 min read


The impact of artificial intelligence on social media (so far)
Discover the impact of artificial intelligence on social media: from how algorithms recommend content to the creation of profiles and posts with AI.

David Santos
Aug 187 min read


Inbound Marketing Strategies with SEO and GEO: Content that generates sales.
Is your website optimized but not generating results? Discover how inbound marketing strategies with SEO and GEO converts rankings into traffic, trust, and most importantly, sales.

Arjan Shahani
Aug 410 min read


Celebrating our 2nd anniversary: More than 30 stories of brands with purpose
We are celebrating Werko's 2nd anniversary by sharing the success stories, challenges, and brand strategies that have transformed our clients' businesses.

Arjan Shahani
Jul 2815 min read


How to ensure you get a good website developed
You must carefully review the provider's terms and conditions to ensure that you are the absolute owner of your property. A good ally should give you full control so that, if you decide to move your site to another webhosting, it is possible to transfer your DNS connections without obstacles or excessive charges.

Carolina Trevizo
Jul 219 min read


Which is the best marketing agency? 6 criteria for choosing correctly
Discover how to choose the best marketing agency for your company. Learn the criteria that really matter and avoid the most common mistakes when hiring an agency.

Arjan Shahani
Jul 713 min read
Latest Marketing Trends and News
The latest marketing trends and news are featured on our blog every week. Get insights from each member of our team and the professional perspective of a digital marketing agency on what's new: campaigns, memes, research, product launches, and more.
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