Objective:
Create a high-impact concept for the annual parents' meeting, as well as an online platform that would serve for communications and updates about the event.
Services provided:
Branding
Visual Identity
Website Design and Management
Service period:
July 2024 - to today
Customer:
Alcuin School
Industry:
Education
Location:
Texas, USA
Creating an impactful digital event
A quick look at the project
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Development of visual identity for the event
To ensure a strong and consistent image, we conducted in-depth research into the client's needs. This led to the creation of "Alcuin Onward," a concept that included:
A name and strategic storytelling to connect with the audience.
A logo design and color palette aligned with the essence of the event.
Application across all digital and physical materials, with a special focus on the website.
The website became the central hub for promoting and fundraising the event, reflecting its visual identity in an attractive and professional manner.
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Driving causes: Digital strategy and creative concept for high-impact fundraising.
The Parents Association of a school in Dallas needed a winning concept and an effective online platform for its annual fundraising event. This event is the school's primary source of additional income and required an attractive and functional website to attract sponsors and donors.
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Multi-phase website development
The Alcuin Onward event took place in different stages throughout the year, so we designed a dynamic website programmed in phases, ensuring that the information was always up-to-date and aligned with each key moment:
Save the Date – The first phase of communication to generate excitement.
Ticket presale and acquisition of main sponsors.
Main event details – Program, location, and schedule.
Experience auction catalog – Publication of exclusive items for online bidding.
Photo gallery and acknowledgments – Event recap and recognition of sponsors.
To guarantee the site's constant updating, we established a flexible maintenance service, allowing the client to request changes on demand, such as the addition of new sponsors at any time.
Results
10/10
Complete customer satisfaction, leading to the signing of a multi-year extension of the project.
Aligned
An event concept and a website exceeding expectations and client needs.
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An effective platform, integrated with ticket purchasing and donation collection systems.
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Event sponsors, with online logo presence on the website less than 24 hours after securing their participation.
Our satisfied customers speak highly of us.
"Werko's level of service and response time are extraordinary. Zero wasted time and incredible results. They truly took the time to listen to and understand our needs and desires to produce a website that looks great."
Jennifer Kirskey
Alcuin Parents' Club Executive
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