Objective:
Create an online store for distributing products through a direct-to-consumer channel. The store needed to reflect the brand’s essence and include SEO optimization.
Services provided:
E-Commerce
Search Engine Optimization
Service period:
June - October 2024
Customer:
Ameline Cosmética Consciente
Industry:
Cosmetics
Location:
Nuevo Leon, Mexico
Ameline: Reinventing conscious cosmetics in the digital world
A quick look at the project
eCommerce development with payment integration and automated management
To facilitate Ameline's digital transformation, we designed and developed a functional e-commerce site with multiple online payment options and an automated inventory and delivery management system. Our team worked closely with our partners at MBM to ensure efficient implementation, providing multiple touchpoints for review and support at every stage of the process. With this new platform, the brand was able to optimize its operations and offer its customers a more streamlined, secure, and accessible shopping experience.
Purpose-driven cosmetics: The challenge of redefining a conscious brand for the digital world
Ameline, a personal care brand focused on conscious cosmetics, was seeking a complete overhaul after a period of inactivity. In addition to redefining its identity, the brand needed to take its first step toward a professional digital presence. Until then, all sales had been conducted manually through bank transfers and peer-to-peer payments, but it was ready to evolve and expand its reach with an optimized e-commerce platform.
Online store design aligned with the brand identity
Ameline had just revamped its name and image, so it was crucial that its online store consistently reflected its new visual identity. Although the brand didn't have a formal brand guidelines document, we conducted a detailed analysis using various forms and interviews to capture its essence and translate it into an attractive and functional web design. Thanks to this strategy, we achieved a visual and navigational experience aligned with the brand's values, strengthening its position in the natural and sustainable cosmetics market.
Strong results
Store
eCommerce ready on time and delivered as scheduled for the launch event.
Happy
Highly positive feedback from users, captured during the launch event.
Events
Brand participation in various dedicated events, with the ability to direct audiences to its new platform.
Social Media
Social media presence and online community building
Our satisfied customers speak highly of us.
“I really appreciated the level of service, commitment, and timely attention.”
Stephanie Ribeiro
Founding Partner, Ameline Cosmética Consciente.
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