Objective:
To project to the international market the true scope and authority of Arende in the industrial real estate sector of northeastern Mexico
Services provided:
Digital footprint benchmarking
Definition of communication channels and channel mix
Website development
Inbound marketing
Newsletter
Service period:
December 2025 - to date
Customer:
Arende
Industry:
Industrial Buildings
Location:
Nuevo Leon, Mexico
Arende: Digital Authority and Inbound B2B
A quick look at the project
Web Performance: Robust website development, optimized to be found by AI (GEO) and search engines (SEO)
Since the website is the central communication hub for the brands and the cornerstone of Arende's digital presence, we redesigned it to project the key messages of the value proposition defined in the previous stage. In turn, the new visual design conveys the company's strength, commitment, and track record of success as a developer.
Additionally, during the Go-Live phase, we comprehensively optimized the site for search engines like Google and Bing (SEO), as well as for AI-powered search engines (GEO). This was achieved through the implementation of frequently asked questions (FAQs), structured data, and various technical verification tasks to ensure its visibility in search results.
Digital Diagnosis: Positioning Strategy
Arende had a solid track record that its digital presence didn't reflect, limiting its reach to high-value clients. To address this gap, we conducted a benchmark of its digital footprint, evaluating its presence and that of its key competitors using traffic light metrics to identify critical areas of opportunity.
With this diagnosis, we were able to move on to the next stage: Generation of communication lines and Channel Mix, where we established the main messages that Arende should express through specific channels and thus maintain an integrated marketing communication that is coherent and consistent with its value proposition.
Inbound marketing: Development of “LEARN in 5” with content amplification through LinkedIn and Newsletter
As the third phase of the project, we activated an inbound marketing strategy aimed at strengthening the website with relevant content for Arende's target market, integrating keywords that continue to boost the page's SEO and GEO.
To achieve this, we developed a monthly blog article with the top 5 news stories from the industrial real estate sector in northeastern Mexico, which is disseminated on LinkedIn (the quintessential B2B channel) and through a newsletter aimed at subscribers.
This strategy covers multiple fronts for attracting qualified leads, generating the following benefits:
Continuous positioning: Strengthens Arende's visibility in search engines and artificial intelligence agents (LLM).
Brand authority: It consolidates its image as an expert and knowledgeable in the sector in front of website visitors and its LinkedIn community.
Customer loyalty: Keeps the company top-of-mind with its audience by consistently sending newsletters.
Success metrics achieved
+1000
monthly unique visitors to the website
15 countries
from where the website visitors come, giving Arende a global reach
+100
monthly visits from Artificial Intelligence queries
+80%
Increase in newsletter subscribers from members of relevant industries over 3 months
Our satisfied customers speak highly of us.
“Excellent service in the design and execution of projects!”
Horacio Lozano
VP of Operations
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