Objective:
Attracting potential customers to a niche industry such as Surface Mount Tech and Printed Circuits through a search engine optimized (SEO) website and the activation of SEM campaigns.
Services provided:
Website Design
Search Engine Optimization
SEM Google Ads
Service period:
July 2024 - January 2026
Customer:
Berna Group
Industry:
Electronic Manufacturing
Location:
San Francisco, United States
Website redesign and SEO optimization for Berna Group
A quick look at the project
SEO strategy in order to increase visibility and web traffic
To ensure a strong search engine ranking, we conducted a detailed analysis of keywords specific to the electronics and PCB manufacturing sector. We implemented a comprehensive SEO strategy that encompassed content optimization, metadata optimization, site structure optimization, and improvements to page load speed. Thanks to this approach, Berna Group's new website not only increased its organic traffic but also aligned with the needs of its potential customers at every stage of the buying process.
Web engineering for the electronics market: Renewing the identity and SEO of a leader in PCBs.
Berna Group, a leader in the manufacture of Printed Circuit Boards (PCBs) and electronic assembly, needed a modern website that reflected its quality and innovation. In addition to improving its digital presence, the new site had to attract potential customers through search engines and offer an exceptional user experience on any device. Its previous website lacked an optimized structure and the necessary functionalities to stand out in a highly competitive market.
Our goal was to design and implement a platform that would improve its online visibility, increase organic traffic, and provide intuitive and engaging navigation for all users.
Responsive web design and optimized user experience
Understanding the importance of a seamless user experience across all devices, we developed a fully responsive website for Berna Group. The new interface adapts perfectly to different screen sizes, from desktops to mobile devices, ensuring intuitive and efficient navigation. With its clean and accessible design, the platform not only reinforces the brand image but also enhances user interaction, facilitating access to key information and optimizing customer conversion.
Results, two months after launch
+200%
Google Search clicks growth
4.6%
CTR
+309%
Unique visitor to site increase
+87%
Site session growth
Our satisfied customers speak highly of us.
"Excellent follow-up, prompt attention, and agility in the project. They were patient with our responses. Furthermore, they were proactive and attentive to the successful launch of our website."
Alejandra González
Partner at Berna Group
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