Objective:
To structure and launch a multi-channel podcasting platform for a business leader seeking to leave a legacy.
Services provided:
Podcasting
Video Editing
Website Development
LinkedIn Newsletter
Google Ads
Service period:
October 2025 to date
Customer:
Decidir y Transformar, with Angel Tejada
Industry:
Media and Entertainment
Location:
Nuevo Leon, Mexico
A Top 30% Multi-Channel Podcast in Mexico
A quick look at the project
High-level structure, format, and audiovisual production
Together with our client, at Werko we conceptualized and implemented the complete identity of Decidir y Transformar: from the theme and format, to the editorial line.
We handle the pre-production, production, and post-production of each episode. We design an optimal recording environment, a space where the client feels most comfortable, and where they can interview their guests using a strategic script with a series of questions that maintain message consistency and reinforce the podcast's central objective.
On the other hand, we developed communication channels to help amplify the interviews through a series of content that helps more people enjoy them.
Creating a program with purpose and legacy
Angel Tejada, our client, sought to create a space to share learning and leave a legacy for new generations of leaders, thus preparing them to make better decisions that will lead them to success.
Their vision was to consolidate a platform for interviews with diverse personalities and leaders in the business environment in Mexico, people who experience their success in different ways and who have many experiences to share.
Beyond generating conversation, the project required a professional structure capable of transforming high-value reflections into practical action tools.
Multichannel strategy to maximize organic reach and impact
In addition to maintaining high production values, we knew that organic reach would be key. To ensure audience growth, we implemented a multi-channel distribution infrastructure.
We developed an optimized website with the podcast integrated and syndicated it on more than five streaming platforms ( Spotify , YouTube , Apple Podcasts, Amazon, iHeart Radio). Additionally, we implemented an amplification strategy through LinkedIn newsletters and key content that drives qualified traffic to each episode.
Learn more about this podcast produced by Werko Marketing Solutions by visiting the page:
Multichannel impact and corporate legacy
+82K
Plays of the first 15 podcast episodes
+71%
More popular than its competitors in its debut episode (Spotify)
Top 30%
Among the most listened-to content on Spotify Mexico in its first 3 months
+80%
More shared than the average podcast in its category (Spotify)
Our satisfied customers speak highly of us.
"Whenever I've trusted Werko's work, it has exceeded my expectations. I requested the project, but they took ownership of it, and that's why it continues to grow with each episode."
Angel Tejada Higuera
Host of Decidir y Transformar
Next project