Objective:
To name a new digital technology consultancy that reflects its value proposition, offering clients solutions to their digital challenges. Also, to create a graphic identity with a logo and its application in business documents.
Services provided:
Brand Naming and Slogan
Logo Design
Identity Manual
Service period:
May - June 2022
Customer:
Epilog Digital Innovation
Industry:
Consulting
Location:
Nuevo León, México
The birth of a digital innovation brand
A quick look at the project
Naming and slogan: the essence of the brand
To define the brand name, we explored various options until we found a concept that clearly and strategically communicated the innovation process. We were inspired by the Greek word epiloges, meaning "options," since in any innovation process it is essential to evaluate different paths before making the best decision. From this idea, Epilog was born, a brand that symbolizes the convergence of options and the search for the right path in every digital transformation project.
The slogan had to reinforce this concept and highlight the essence of the brand. We worked on a proposal that communicated Epilog's ability to navigate between multiple possibilities and find the most effective solution, always maintaining a technological and strategic focus.
Solution architects: Creating a visual and brand identity that breathes digital innovation.
In this project, our challenge was to develop a brand that reflected the essence of digital innovation. We handled the naming, slogan, value proposition, and visual identity, ensuring that each element communicated the company's vision and purpose in a coherent and compelling way.
Our client, a consulting firm specializing in technology and digital solutions architecture, sought to differentiate itself with an identity that conveyed its proactive approach to problem-solving through technology. The challenge was to design a brand that represented its role as technology solutions architects, distinguishing itself from other business consultancies and capturing the innovative spirit of its offering. Furthermore, it had to balance creativity, logic, and experience to arrive at precise solutions tailored to market needs.
Logo design: bringing the brand to life
Once the name was chosen, we validated its registration feasibility with the Mexican Institute of Industrial Property (IMPI) and ensured the availability of domains and social media accounts to maximize its market presence. This process guaranteed that Epilog had a solid and legally protected identity, ready to position itself in the digital innovation sector.
With these elements in place, we developed a logo that reflected the brand's visual identity and reinforced its core values. Through a creative process, we transformed the concept of innovation into a unique and memorable visual image, aligned with the company's strategic vision.
To learn more about Epilog Digital Innovation, visit their website:
Achievements in a record time of 15 days
22
Rational Naming Proposals and IMPI validation
85
Possible slogan combinations
12
Logo design options
1
Branding with Slogan and Visual Identity
Our satisfied customers speak highly of us.
"A huge thank you to the Werko Marketing Solutions team. Their approachability and professionalism perfectly captured the essence of our needs. We are thrilled with the Epilog Digital Innovation identity!"
Rafael Rodríguez
CEO & Co-founder of Epilog Digital Innovation
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