Objective:
Create a differentiated brand identity for the official distributor of BWT (Best Water Technologies) in Mexico, defining its essence and value proposition, as well as its branding and graphic design. Subsequently, redesign its website and develop an eCommerce platform that reflects its range of products and services.
Services provided:
Branding
Brand Strategy Map
Web Redesign
E-Commerce
Service period:
July 2024 - January 2025
Customer:
Euro Water Technologies
Industry:
Water treatment systems
Location:
Nuevo León, Mexico; with nationwide coverage across Mexico
Identity redesign and eCommerce development for Euro Water Technologies
A quick look at the project
Brand Strategy: Identity and Brand Architecture
We implemented our BSM methodology to help Euro Water Technologies identify its optimal positioning based on its target customers, while elevating its unique and differentiated value proposition. We defined the brand’s essence and empowered it to project consistently across multiple channels.
We created a new visual identity that is true to the brand’s essence and designed for strong, scalable projection.
Scalability and exclusivity: Consolidating Euro Water Technologies in the Mexican market.
Euro Water Technologies, the exclusive distributor of BWT in Mexico, needed a new visual identity, brand strategy, website, and online store to strengthen its nationwide growth.
We worked on consolidating its digital and commercial presence with a strategic approach and measurable results.
Website Redesign and Online Store Launch
We developed a fresh new look for the Euro Water Technologies website, correcting key issues from the previous version and improving its SEO ranking. Through its online store, we enabled Euro Water Technologies to expand its market and distribution nationwide with a robust platform.
Strong project results
Brand
Enabled with a strategic roadmap for proper positioning.
New
Visual identity for the exclusive BWT distributor in Mexico
<2
weeks in record time for the redesign of the informational website.
+25 SKUs
available for direct purchase through the automated online store.
Our satisfied customers speak highly of us.
“They were attentive throughout the entire process and helped ensure everything turned out exactly as we had imagined! We were very happy with the result.”
Daryana Morales
Marketing coordinator at EuroWater Technologies
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