Objective:
Name a new hardware store and build a brand identity that immediately conveys the nature of the business. Also, create an online store to establish a new sales channel with end customers.
Services provided:
Brand Naming and Slogan
Logo Design
Identity Manual
E-commerce
Service period:
August - December 2024
Customer:
Ferrexo
Industry:
Hardware store
Location:
Nuevo León, México
Brand creation and online store for a hardware store
A quick look at the project
Naming, logo and visual identity of the brand
To stand out in the competitive hardware market, we began by creating a strategic name that reflected the company's core values: strength, reliability, and close customer relationships. We then developed a visual identity that reinforced these attributes, choosing a color palette that conveyed security and professionalism, along with a logo that represented the brand's robustness and accessibility. This branding approach allowed us to forge a visual and emotional connection with our audience, solidifying a strong presence in the hardware sector.
From identity to ecommerce: Building the digital foundations of a new hardware brand.
In this project, we worked on the comprehensive development of a new hardware store brand, from creating its identity to launching its online sales platform. We designed a name that represented the strength and reliability of its products, developed visual branding aligned with the quality and professionalism of its services, and created an optimized online store to facilitate customer purchases. The digital platform was designed to offer an intuitive and engaging shopping experience, ensuring that users could easily find the products they needed.
e-commerce development for hardware store
We designed and developed a functional and optimized online store to enhance the user experience. The platform allows customers to quickly and easily find and purchase tools and materials, thanks to intuitive navigation and a well-organized category structure. Furthermore, we implemented SEO best practices for e-commerce, optimizing product listings, descriptions, and site structure to improve search engine ranking and attract organic traffic.
Record time results in under 45 days
22
Rational naming proposals with previous IMPI validation
Brand
Delivery of final logo, branding and visual identity manual
<Month
Creation and launch of an online store based on Shopify in a record time of 30 days
+50 SKUs
available for direct sale through the online store.
Our satisfied customers speak highly of us.
"The attention was very personalized, the follow-up was timely, and they were very focused on achieving the desired result. I am truly very happy with every detail, and especially that the result far exceeded my expectations."
Luis Lara
Founder of Ferrexo
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