Objective:
Create quickly and efficiently the branding, including name, logo and identity manual, for a new brand of domestic light generators.
Services provided:
Brand Naming and Slogan
Logo Design
Identity Manual
Service period:
July 2024
Customer:
GeneraVolt
Industry:
Residential Electrical Equipment
Location:
Nuevo León, México
Creation of a name and visual identity for a sustainable energy brand
A quick look at the project
Strategic naming for a reliable energy brand
After thorough analysis, we created GeneraVolt, a name that clearly communicates its purpose: to generate electricity with a cleaner and more efficient solution compared to conventional generators.
To reinforce this value proposition, we incorporated the slogan "Reliable Energy," which complements the brand name and plays on the meaning of "Genera," conveying the idea of a secure and sustainable energy supply.
Trust and sustainability: Creating the visual identity for the future of home energy.
When a client approaches us with a new business idea, our goal is to provide the best possible starting point for their brand to communicate its value proposition from the outset. In this case, the challenge was to develop the name and visual identity for a company specializing in home electricity generators with a focus on sustainability. The brand needed to convey trust, efficiency, and a commitment to the environment.
As an agency, we ensure that the names we propose are not only memorable and relevant to the core business but also eligible for registration. Before presenting options to our clients, we consult with the Mexican Institute of Industrial Property (IMPI) to guarantee that the name can be registered without any issues, thus facilitating the legal protection of the brand.
Logo design with sustainable identity
The GeneraVolt logo was designed with a focus on balancing strength and sustainability. The typographic composition is divided into two words, using a contrasting color scheme that reinforces the brand's visual identity. The typography lends structure and confidence, while the design of the "O" becomes a distinctive symbol, merging two key elements: a leaf, representing sustainability, and a light bulb, symbolizing energy generation.
This graphic combination not only reinforces the brand's message but also gives it an innovative image aligned with its environmental commitment.
Results in record time under 7 days
24
Rational Naming proposals, evaluated for IMPI registration
53
Possible slogan combinations
8
Logo design options
1
Branding with Slogan and Visual Identity and Registration with the IMPI
Our satisfied customers speak highly of us.
"Thank you very much for the speed of response and understanding of the concept to achieve the name and visual identity of GeneraVolt."
Oscar Garza
GeneraVolt General Manager
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