Objective:
Generate qualified and segmented leads with ads targeted at people with the Kold Roll buyer profile, who were already at a stage of the funnel with purchase intent.
Services provided:
Search Engine Marketing (SEM)
Google Ads
Service period:
July 2024 - January 2026
Customer:
Kold Roll
Industry:
Metalworking
Location:
Nuevo León, México
Attracting industrial leads that convert into customers
A quick look at the project
Google Ads: Search campaigns
To help Kold Roll's potential customers find them at key moments in the marketing funnel, it was necessary to implement an SEO Optimization strategy and Google Ads Campaign Optimization.
From clicks to prospects: Optimizing Google Ads campaigns for the metalworking sector
As a leading manufacturer of cold-drawn steel bars, Kold Roll was looking to position itself among prospects in the region and generate leads. Kold Roll had Google Ads campaigns that weren't producing the expected results, so we undertook a thorough review of their ad structure.
Ongoing campaign optimization to improve results
20.5%
Increase in completed conversion forms in 2025 vs. 2024
6.01%
Campaign conversion rate on Google vs. 3% benchmark
63.47%
YOY conversion rate improvement
-16.32%
reduction in cost per conversion in 2025 vs. 2024
Our satisfied customers speak highly of us.
“Great follow-up on results and actionable recommendations that help improve lead generation.”
Hugueth Rivera
Projects Manager at Kold Roll
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