Objective:
Generar leads cualificados y segmentados con anuncios dirigidos a personas del perfil del comprador de Kold Roll, y que además ya estuvieran en una etapa del funnel con intención de compra.
Services provided:
Search Engine Marketing (SEM)
Google Ads
Service period:
July 2024 - January 2026
Customer:
Kold Roll
Industry:
Metalworking
Location:
Nuevo León, México
Attracting industrial leads that convert into customers
A quick look at the project
Google Ads: Search campaigns
To help potential customers find Kold Roll at key moments in the marketing funnel, it was necessary to implement an SEO optimization strategy and optimize Google Ads campaigns.
From clicks to prospects: Optimizing Google Ads campaigns for the metalworking sector
As a leading manufacturer of cold-drawn steel bars, Kold Roll sought to position itself among regional prospects and generate leads. The company had Google Ads campaigns that were not delivering the expected results, so we set out to thoroughly review the structure of its ads.
Ongoing campaign optimization to improve results
20.5%
Increase in completed conversion forms in 2025 vs. 2024
6.01%
Campaign conversion rate on Google vs. 3% benchmark
63.47%
YOY conversion rate improvement
-16.32%
reduction in cost per conversion in 2025 vs. 2024
Our satisfied customers speak highly of us.
“Great follow-up on results and actionable recommendations that help improve lead generation.”
Hugueth Rivera
Projects Manager at Kold Roll
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