Objective:
Design a promotional plan for the client’s services through the creation of their website and an advertising strategy that included a TV commercial and social media campaigns.
Services provided:
Website Design
Commercial Campaign
Social Media Management
Google Ads Advertising
Service period:
March 2021 - December 2022
Customer:
Reto Grill
Industry:
Services for Parties and Events
Location:
Nuevo León, México
The challenge of a new brand
A quick look at the project
Digital presence: Website and social media
To position the brand in the digital space, we designed and developed its website, optimized for conversion and user experience. In addition, we established its social media channels with content strategies aligned to its identity, ensuring effective and engaging communication for its target audience. Thanks to this digital ecosystem, the company was able to build brand recognition and attract its community of grilling enthusiasts.
Much more than a barbecue: The challenge of communicating a complete at-home culinary experience.
Our client had a clear vision of their service, but needed a digital presence that effectively communicated their value proposition. We joined this innovative project aimed at grilling enthusiasts—a company offering an all-in-one service that delivers handcrafted wood-fired grills, proteins, sides, and tutorial materials to help customers prepare more sophisticated recipes than a traditional barbecue. With this concept, the brand sought to inspire its customers to take on a new culinary challenge and “step up to the challenge.”
"Miguel sabe hacer picaña"
As part of its launch, we designed a comprehensive campaign that captured the essence of the brand and its market differentiator. The strategy included the production of TV spots, featuring the commercial “Miguel Knows How to…,” a creative piece that ensured a memorable and effective debut, sparking conversation and positioning the brand concept in the minds of consumers.
Achievements in a 6-month period
+81.7%
Brand Awareness
+146%
Total Engagement on Social Media
4.5M
digital media impressions
+38%
campaign efficiency vs. benchmark
Our satisfied customers speak highly of us.
“This project is a reflection of a well-defined vision and a well-executed strategy. We created a campaign that not only met its objectives, but also elevated the brand and generated a real impact.”
Arjan Shahani
Managing Director at Werko Marketing Solutions
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