Objective:
Design a promotional plan for the client’s services through the creation of their website and an advertising strategy that included a TV commercial and social media campaigns.
Services provided:
Website Design
Commercial Campaign
Social Media Management
Google Ads Advertising
Service period:
March 2021 - December 2022
Customer:
Reto Grill
Industry:
Services for Parties and Events
Location:
Nuevo Leon, Mexico
The challenge of a new brand
A quick look at the project
Digital presence: Website and social media
To position the brand in the digital world, we designed and developed its website, optimized for conversion and user experience. We also established its social media channels with content strategies aligned with its brand identity, ensuring effective and engaging communication with its target audience. Thanks to this digital ecosystem, the company successfully built brand recognition and attracted a community of grilling enthusiasts.
Much more than a barbecue: The challenge of communicating a complete at-home culinary experience.
Our client had a clear vision for their service but needed a digital presence that effectively communicated their value proposition. We joined this innovative project aimed at grilling enthusiasts, a company that offers an all-in-one service with home delivery of handcrafted wood-fired grills, proteins, side dishes, and tutorial materials for preparing more sophisticated recipes than those of a conventional barbecue. With this concept, the brand sought to inspire its customers to take on a new culinary challenge and "embrace the challenge."
"Miguel knows how to make picanha"
As part of its launch, we designed a comprehensive campaign that captured the essence of the brand and its differentiator in the market. The strategy included the production of television spots, featuring the commercial “Miguel knows how to…,” a creative piece that ensured a memorable and effective entry, generating conversation and positioning the brand concept in the minds of consumers.
Achievements in a 6-month period
+81.7%
Brand Awareness
+146%
Total Engagement on Social Media
4.5M
digital media impressions
+38%
campaign efficiency vs. benchmark
Our satisfied customers speak highly of us.
“This project is a reflection of a well-defined vision and a well-executed strategy. We created a campaign that not only met its objectives, but also elevated the brand and generated a real impact.”
Arjan Shahani
Managing Director at Werko Marketing Solutions
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