Objective:

Develop a solid strategic foundation for defining the brand's essence to support the deployment of its various business divisions. Likewise, translate its value proposition into a new website design and architecture that reflects the robustness and extensive experience of the business.

Services provided:

Brand Architecture
Website Design
Social Media Profile Monitoring and Management
Digital Marketing Consulting

Service period:

June 2021 - to today

Customer:

Terra Regia

Industry:

Real Estate Development and Investment

Location:

Nuevo León, México

Creating the identity of those who build cities

A quick look at the project

Photo of a man visiting the Terra Regia website

Brand architecture: Brand Strategy Map

Through our methodology, we create a guide that consolidates, identifies, and verbalizes, among many other things: the characteristics and motivations of your target customers, the benefits of your products, the reasons that support your brand claims, and how the brand's offering connects with the needs of its customers, in addition to a brand personality, voice, and essence.

A mobile device visiting the Terra Regia website, which is device-responsive

From brand strategy map to immersive webdesign: the transformation of Terra Regia.

Terra Regia's challenge was to align the corporate brand's communication efforts and tailor them to the identity of its various real estate developments, and then showcase all of this through its website.

This has been one of our favorite projects, in which, in addition to helping them consolidate their brand through a strategic roadmap, we participated in the implementation of these strategies through the immersive design of their website.

Home for Terra Regia website on a computer

Immersive webdesign

The Terra Regia team sought to reflect their trajectory, solidity and relevance in the city through their website, so we created a website architecture that incorporated the visitor journey as key to its structure, a clean and elegant design, and SEO optimization.

Visit website

Brand Strategy Map achievements

Team

Alignment of marketing with internal decision-makers and key stakeholders of their brands.

Agility

Consensus on definitions around 5 brands to streamline future decision-making regarding them.

KPIs

Obtaining actionable insights to position the brand, strengthen it, and gain market share.

Identity

To ensure that all their actions, communications, and customer experiences are aligned with the image they wish to project.

Our satisfied customers speak highly of us.

"I loved the whole project. Werko helped us find our brand's compass and map. Plus, the website they created finally reflects what we've wanted for a long time."

Cecilia Garza

Marketing Director at Terra Regia

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