Objective:
Increasing website visibility organically, without paid advertising, by leveraging SEO and GEO. At the same time, the goal was to improve the user experience (UX) by correcting various errors from the previous version of the website.
Services provided:
SEO and GEO Diagnosis and Optimization
Service period:
August - September 2025
Customer:
Wow Factory
Industry:
Massive and Corporate Event Services
Location:
Nuevo Leon, Mexico
Transforming Wow Factory’s digital presence with SEO and GEO
A quick look at the project
Corrections to H1-H6 heading structures and metadata
Using state-of-the-art tools, we analyzed and identified areas for improvement throughout the site's structure and metadata. We identified and corrected critical errors that were preventing search engines and AI agents from properly identifying and indexing the website.
An aesthetically pleasing website, but impossible to find
Wow Factory's website had a good visual appearance, but its foundation and backend were fragile, vulnerable, and outdated. Consequently, its traffic was limited and its ranking in search engines and AI agents was very low.
Focus on keywords and key phrases, accessibility, and usability.
We define focus keywords and modify the content of the homepage and internal pages to generate logical text trees per page, to turn each of the internal pages into traffic reception points based on the different possible search intents and customer services and differentiators.
In addition, we added titles and alt text to all images, responding not only to on-page SEO, but also to usability for people with some type of visual impairment.
Better SEO and GEO ranking
+130
backend website corrections, improving positioning, usability, performance, and social media integration
A+ Top Rank
in the online SEO dimension, going from an initial rating of B- to A+ in an independent audit
A+ Usability
From an initial C to an A+ rating in independent audits, enhancing the experience on both desktop and mobile
+Local SEO
Implemented Local and FAQ Schema to optimize for AI-driven search engines and enhance local service visibility
Our satisfied customers speak highly of us.
"What I appreciated most was the way the agency supported us throughout the entire bidding process. There was clarity in communication, openness to resolving questions, and a consistently proactive attitude in adapting to our needs. There was a genuine interest in understanding our context and proposing tailored solutions, which built trust and greatly facilitated our decision-making. I also want to highlight the team’s willingness to provide close follow-up and maintain a professional, yet human and accessible, approach."
Paulina Castillo
Creative and Organizational Development
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