LinkedIn digital business cards: can they improve the way you connect professionally?

LinkedIn's digital cards raise a useful question for networkers: does sharing a digital profile facilitate professional relationships or does it simply become another contact we forget after scanning it? In this episode, we also discuss the ability to pin comments to posts, a simple feature that can highlight important information, such as a link, a reply that starts a conversation, or a link to support an initiative.

 The two updates have distinct uses. Pinning a comment can help organize the interaction and highlight the next step without requiring every post to become a collaborative piece. Digital cards, on the other hand, aim to bring some of the functionality of a business card to the LinkedIn environment, with customization options and ways to share information. Their usefulness will depend on how they integrate into the conversation and whether they facilitate a relevant connection, not just on the technology being available.

 Digital doesn't automatically replace physical. A printed business card can be memorable and convey a brand's care; a digital profile can add value when it brings together content, experience, and a track record worth exploring. The decision depends on the audience and the context. Watch the Cierre de Semana segment to hear the full discussion on these LinkedIn features and how to choose the contact format that truly serves your business.